December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How the Special Olympics Used Pandemic-Driven Innovation to Improve Inclusion

While the pandemic forced every sports league to find new ways to compete safely and engage fans from a distance, the Special Olympics had the added task of ensuring 6.5 million athletes with intellectual disabilities weren’t pushed further to the margins. At the Brandweek Sports Marketing Summit, Special Olympics chief marketing, communications and development officer…
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