"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written...
Month: November 2021
In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video...
Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce...
Google aims to position its smartphone Pixel 6 as being "as individual" as its owner while it rolls out a...
By Eran Udassin, VP of product and operations at Rivr This article is sponsored by Rivr. Programmatic bidding should be...
Modern sexual wellness magazine Nak-Ed and Stuff.co.nz have officially launched a content partnership. The pairing will see Nak-Ed content published...
When MTV Entertainment Group wants to create original content surrounding marginalized communities, its creative is a hands-off approach. Instead, it...
The direct-to-consumer cookware company Made In noticed its social media dashboards went a bit screwy after Apple tightened its privacy...
Whānau Ora supports ‘Fight for your Whakapapa’ vaccination campaign across Te Ika-a-Maui, the North Island via Motion Sickness. Launched in...
Saks, the ecommerce spinoff of the eponymous department store, is beefing up its livestream shopping experience just in time for...