By Eran Udassin, VP of product and operations at Rivr This article is sponsored by Rivr. Programmatic bidding should be efficient and effective – especially RTB. But over time, the tools we use to execute and measure programmatic have become fragmented, and inefficiencies and waste seeped between the cracks. This has led to many issues,… Continue reading »
The post For The Signal To Overtake The Noise, We Need More Than QPS Coping Mechanisms appeared first on AdExchanger.
More Stories
Searching For The End; One Ad Spend Bubble Has Nearly Popped
FizzyPop and Sunair launch new regional routes
The Kentucky Derby Rode Style and Social Media to Gen Z Success