December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Go Media claims the Space Race

AUCKLAND, Tuesday: “Just like the L.A.B single, we’re a Rocketship at the moment,” says director Dean Shaw, who is responsible for overseeing Go Media’s aggressive digital expansion.

“And right now we have massive momentum,” he reckons. “It’s great to announce we now have the largest digital out-of-home network in the country. It really does feel like a space race.


“We went into lockdown with 50 screens, and we have since passed 60.”


“We currently have 12 regions exclusively with a few more coming soon. Due to our national footprint approach, lockdown hasn’t slowed our development schedule – we just had to re-jig it.”

MD Mike Gray: “Right now, we have the No 1 network nationally.

“We went into lockdown with 50 screens, and we have since passed 60 after recently erecting our Tri-Blades (three adjacent sites that can be synced together) in Rotorua and our first Auckland CBD Spectacular on Beach Road.”


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