May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Magazine Cover Boosted Calls to an Abuse Hotline by 500%

Whether you’re in marketing or publishing, your goal is to get attention–and achieve retention. You want your audiences to notice what you’re featuring and keep it bouncing around in their memory for as long as possible. Agency Havas Tel Aviv decided to put that skill set to use for a 24-hour domestic abuse hotline, which…
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