November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Your Campaigns Are Omnichannel. But Fraud Isn’t.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group. A marketer’s ability to execute and understand campaigns through an omnichannel lens is improving, even in an ever-shifting privacy landscape. That’s a good thing.  However, as barriers between channelsContinue reading »

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