How Food52 Pioneered a Commerce-First Model That Incorporates Its Audience

The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher’s commerce efforts–it helps create the products themselves. In a conversation for Adweek’s Commerce Week, Food52 president Claire Chambers explained how the publisher has evolved into a product juggernaut, with more…
Adweek Feed