November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The First-Party Imperative; Real-Time Profiling At Its Best?

First-Party Time  As first-party data sets grow, marketing operations are reining in their ad costs and boosting ROI, The Wall Street Journal reports. For example, PepsiCo has amassed around 75 million user records from its consumer base. This data saves tens of millions of dollars on ad spend, according to Shyam Venugopal, the SVP ofContinue reading »

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