dentsu’s global swoop

LONDON, Thursday: dentsu International has announced the appointment of Alex Hesz as global chief strategy officer. The PR reckons: “This marks an important step in dentsu’s ambition to become the most integrated agency network in the world.”

Hesz, who hails from DDB London, will lead dentsu international’s global corporate strategy and go-to-market strategic execution, integrating capabilities across media, CXM and creative, hoping to help clients to win, keep and grow their best customers.

He will join the dentsu international global executive team and will report directly to global ceo Wendy Clark, who’s based in NYC. dentsu International is headquartered in London.

Partnering with Wendy Clark, Hesz will shape and define the strategy, priorities, and long-term direction of dentsu international, aligned to dentsu Group’s strategy. 

“dentsu is led by a group of absurdly talented practitioners dedicated to the work, the culture and the society they are building together.”

Clark said: “This pivotal new role will provide strategic leadership across the business further strengthening dentsu international’s ambition to be the most integrated agency network delivering data-driven, tech-enabled and ideas-led solutions.”

“Alex’s appointment is gamechanging for dentsu. He is one of the foremost strategic leaders in the industry.”

Hesz joins dentsu from DDB Worldwide where he was global CSO since June 2020 and group CSO of adam&eveDDB.

Alex Hesz said: “dentsu is led by a group of absurdly talented practitioners who are dedicated to the work, the culture and the society they are building together.

“The commitments to sustainability and diversity as drivers of that success are critical parts of that shared culture, and are values sincerely held and shared by everyone I’ve been lucky enough to meet.”

• www.dentsu.com