For those in the marketing world who have been singularly focused on the 18- to 49-year-old age demographic, you might want to look around. The silver tsunami is well and truly upon us as roughly 70 million baby boomers live–and often work–longer, making up a larger portion of the population than ever before. And these…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run