Vodafone hires marketing guru

AUCKLAND, Today: Vodafone New Zealand has appointed Georgia Mahaffie to the role of head of brand & marketing. She joins Vodafone after nine years at VCCP London, Seattle and New York, most recently as managing director.

Vodafone NZ’s Joe Goddard said he can’t wait for Georgia to join the team and add a new level of pizzazz to the company’s marketing.

“Georgia has an impeccable track record and I can’t wait to see what she’ll now do at Vodafone NZ, he said.

“Hourigan International led the global search for the position.”

“We were looking for someone who could bring more sophistication and excitement to our brand, and I’m so pleased we’ve found Georgia.

“Her leadership will be integral in continuing our transformation into a truly digital company that is focused on delivering remarkable experiences for our customers.”

Georgia Mahaffie said: “New Zealand has a strong international reputation for innovation and creativity, and I can’t wait to get started.”

She joins Vodafone on 17 January. Hourigan International led the global search for the position.