November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ViacomCBS’ Free Streamer Pluto TV Is Profitable Ahead of Schedule

ViacomCBS’s free, ad-supported streamer Pluto TV is focused on growth, not on turning a profit. But as the platform became a $ 1 billion business in 2021, the U.S. side of the business is also going to be profitable earlier than anticipated, ViacomCBS CEO Bob Bakish shared Tuesday. “Pluto in the domestic U.S. today is profitable,”…
Adweek Feed