December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands and Creators See the Benefits of a Like-Free Instagram

On May 26, Instagram codified a change it had been experimenting with since 2019–giving users the option to hide the likes that show up both on their own posts and those in their feed. The move aimed to “depressurize people’s experience on Instagram,” and help people “feel good about the time they spend on our…
Adweek Feed