November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Engagement Without Measurement Is Like A One-Sided Coin

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, EVP of data and policy at Criteo. While it’s easy for marketers to fixate on Google’s threatened “cookiepocolypse,” being too hyper-focused on engagement tactics misses the big picture.Continue reading »

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