“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kunal Nagpal, SVP and GM, publisher platform and exchange, at InMobi. The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make. Mediation requires technological expertise, scale,… Continue reading »
The post As Mediation Evolves, App Developers Are At A Crossroads appeared first on AdExchanger.
More Stories
Lani Jamieson joins D3 to shape the next chapter of its growth
CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence
The One Show AI judge Sherina Florence releases hip-hop album for deadline push