In This Tearful Chevrolet Ad, a Grieving Family Restores More Than a Car

‘Tis the season for holiday ads that combine the festive spirit with deeply sentimental narratives. Chevrolet is no exception as the brand debuts an emotional campaign that takes a look at how grief can play a natural part of the season. For “Holiday Ride,” the brand collaborated with agency Commonwealth//McCann to bring the story to…
Adweek Feed