Platforms Foment Climate Misinformation, Creating a Thorny Landscape for Brands

When Jill Hopke, an associate professor of journalism at DePaul University, was researching ads on Twitter during the global climate change conference COP26 last month, she saw ads with phrases like “lower carbon,” “reducing methane emissions” and “net-zero emissions.” These ads did not come from eco-conscious startups or conservation NGOs, but from companies that sell…
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