November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GumGum Acquires Attention Measurement Platform Playground XYZ

Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount ofContinue reading »

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