May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Influencers Look for in Brand Deals

A few years ago, the word “influencer” meant something pretty different than what it represents today. In 2016, the Instagram-focused social media consumer probably pictured a wealthy ex-Bachelor contestant who took beach photos in a personalized floppy hat and sponsored weight loss tea. But in 2021, the creator economy has evolved to encompass a more…
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