Kinesso, IPG’s marketing intelligence brand, developed nine APIs for its Kanvas Developer Toolset, the agency announced Thursday. The APIs offered through Kanvas unify the various software tools used to manage advertising campaigns. For example, an advertiser using the Trade Desk and IPG-owned Acxiom would be able to see insights from Acxiom audiences from within the… Continue reading »
The post Kinesso Expands Its Tech Chops With Kanvas Developer Toolset appeared first on AdExchanger.
More Stories
Marc Lomas appointed to Head Commerce & Retail Media at GroupM
Coca-Cola Puts People and Pets Over Product in an Ode to Spills
Disney Taps Walmart Connect To Bring More Shopper Data To Streaming