Generally speaking, today’s music superstars aren’t as quick to commit to the full promotional spread as they were ten years ago. The pre-release press tour of yesteryear, complete with talk show circuits or–fingers crossed–an SNL gig, isn’t totally extinct, per se. After all, Lil Nas X’s brilliant rollout for Montero and Adele’s string of media…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO
Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer