The Benefits Of Divided Attention; TikTok Hits Its Stride

Check Your Priors Advertisers look for in-markert or interested customers. But sometimes people need a push, not a nudge.  Two psychology studies identify tactics that could work for particular goals or advertisers, writes Marketing Week.  For one study, Stanford researchers gave homeowners a lesson on driver safety and asked to put up large ‘Drive Safely’… Continue reading »

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