On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month’s rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Casie Mason Joins WFIE in Evansville as AM Anchor
Here’s How Various News Outlets Will Cover Pope Francis’ Funeral
What Media Rights Deals Mean to the Future of Women’s Sports