December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zeroContinue reading »

The post Who Tracks The Trackers?; The Digital Adpocalypse That Never Was appeared first on AdExchanger.

AdExchanger