AUCKLAND, Today: Entries will open in two days- on Wednesday 16 June – for the 2021 Effie Awards, held by...
Year: 2021
As the U.S. continues to recover from the Covid-19 pandemic, so does the advertising industry. In its latest quarterly report,...
They don't do award shows like they used to. Stolen awards, a no-show master of ceremonies, caterer-turned-presenter and stage-crashing advertising...
The already complicated task of video measurement became even more complex as the pandemic escalated how and where audiences watch,...
When the pandemic forced most museums to close their doors over the last year, many increased their efforts to meet...
After a two-year negotiation with French competition watchdog Autorit? de la concurrence, Google pledged to make changes to part of...
After technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at...
Netflix's French-language thriller Lupin isn't just a heart-pounding heist series. Look closely enough, and you'll see that underneath all of...
Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads...
After years of complaints about shortcomings in TV audience measurement options and Nielsen's recent rating miscalculation, major media companies are...