After technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at record speeds. At Adweek’s Elevate TV and Video Measurement event, Sean Cunningham, chief executive officer of VAB, laid out a few basic principles for marketers to start preparing for the future of TV. Demand transparency…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
2024 PRINZ Awards finalists revealed
Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential?