"The Sell Sider" is a column written by the sell side of the digital media community. Steven Shure has surfed big...
Year: 2021
Special PR has appointed Sarah Prigg as an Account Director and Duncan Killick as a Senior PR Manager in Special...
Following on the heels of the popular "opening" of Morty's own restaurant earlier this year, Adult Swim and Wendy's are...
Blocklists are still a big problem for publishers, says Scott Gatz, CEO and founder of LGBTQ publisher Q.Digital. Way back...
Villa Maria has rolled-out a new brand campaign ‘Perfect Moments’ via their creative and media agency, Contagion. The campaign brings...
In advertising, all relationships are destined to end. Unlike a marriage, the goal of a client-agency bond isn't so much...
AMEX is tuning into “shoppertainment.” On Tuesday, American Express Ventures, the credit card company’s venture capital group, invested in Firework,...
Strategist Lucinda Sherborne has departed DDB Aotearoa after nearly 15 years to establish her own strategic consultancy business. Over the...
The Covid-19 pandemic exposed and exacerbated the problem of digital poverty--the term referring to those who live without or with...
Trust, But DoubleVerify DoubleVerify is dropping $ 150 million to acquire OpenSlate, another ad verification and analytics company. OpenSlate is...