“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melody Lin, director of client strategy and insights at Aki Technologies. Advertisers assume they know their audiences, because grouping people into buckets is convenient. Gamers like Doritos and caffeinated sodas,… Continue reading »
The post To Remain Relevant, Advertisers Need to Reimagine Audiences appeared first on AdExchanger.
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