“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for Merkle B2B. The customer data platform (CDP) market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting… Continue reading »
The post CDPs Can Disrupt The B2B Space – Here’s How appeared first on AdExchanger.
More Stories
Criteo Splits Out Retail Media Revenue For the First Time
Special PR boosts award-winning team with two top hires
Snapchat Debuts New AR and Gen AI Ad Products at NewFronts