KFC has awarded its U.S. media business to Publicis Groupe’s Spark Foundry, severing the company’s relationship with incumbent Wieden+Kennedy after a media review announced last September that led to several holding companies vying for the account. Spark Foundry will manage advertising, media planning and buying for the brand across all channels, including social media. The…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform