O2 Throws It Back to the 2000s With Flash Mob Starring Pop Band Steps

Nostalgia has long been a popular tool of marketers. U.K. telecom provider O2 is the latest brand to lean into this trend, partnering with early aughts pop band Steps to stage a surprise flash mob. O2’s campaign is for the Samsung Galaxy Z Flip3 foldable phone, which has the retro look of a flip phone…
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