Origin Media On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)

What’s the point in running an ad on TV if no one’s watching? That’s the question Origin Media is aiming to answer with technology that inserts native animated “primer” videos before ads within connected TV ad pods so that a viewer’s attention doesn’t wander off during an ad break. “Capturing attention is a big challenge… Continue reading »

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