November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meet Topics API, Google’s Latest Addition To The Privacy Sandbox (It’s Basically FLoC 2.0)

Sorry, ornithophiles, the next version of the Federated Learning of Cohorts (FLoC) proposal doesn’t have a bird name. On Tuesday, just a few days after filing a motion to dismiss the state AG-led antitrust lawsuit against its advertising business, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which isContinue reading »

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