December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TCM Campaign Puts a Modern Spin on Classics Like The Wizard of Oz

Turner Classic Movies, better known these days as TCM, is leaning into its “Where Then Meets Now” tagline with a new campaign that puts a modern spin on a pair of classic films. The cable network, which debuted its new logo and tagline last year, unveiled two new spots, directed by Ted Lasso’s Declan Lowney,…
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