The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC. Google, which teased earlier this week that… Continue reading »
The post With FLoC In The Rearview, Google Will Test FLEDGE And Phase 2 Attribution Reporting appeared first on AdExchanger.
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