Affiliate Is More Than Just a Performance Driver, and 2022 Will Prove It (Again)

Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the way. People have labeled the affiliate industry as old or outdated, but it’s more data-driven and hyper-personalized than ever before. They’ve called it rigid, yet advertisers can create dynamic commissioning structures that allow them to…
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