For a Brand Refresh, Folgers Finds ‘The Best Part of Waking Up’ in New Orleans

Just a mention of Folgers coffee conjures the saccharine sweetness of its indelible jingle and the gauzy, warm images of a Middle American family languidly rising to the caffeinated scent coming from the auto-drip maker. The J.M. Smucker coffee maker is hitting a hard pause on that image. The title of Folgers new campaign, “Bad…
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