May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Two Years Into New Ownership, Tumblr Wants to Shake Off Its Underdog Status

In August 2019, Tumblr was acquired by WordPress parent Automattic for a reported $ 3 million, a huge discount to the $ 1.1 billion Yahoo bought the company for in 2013. The story went that the blogging platform lost its mid-aughts glory and a chunk of its audience, especially when banning porn on the site in 2018….
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