Although Lay's is back, Seth Rogen might be gone for good. A new teaser for the Frito-Lay potato chip brand's...
Month: January 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Solid” In Consolidation Are you sick of hearing...
AUCKLAND, Wednesday: DDB Aotearoa NZ has promoted Nikki McKelvie to managing director. She replaces Chris Willingham, who left the ad...
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
AUCKLAND, Today: Members of IAB New Zealand’s programmatic DOOH steering committee have agreed on an industry benchmark impression multiplier formula...
Nostalgia has long been a popular tool of marketers. U.K. telecom provider O2 is the latest brand to lean into...
Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet...
WELLINGTON, Wednesday: Creative Collective The Glue Society has developed a giant sculptural sign on the capital’s waterfront, aimed at presenting...
The times are changing, and so are M&M's well-known mascots. In an effort to better align with today's emphasis on...