2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace....
Month: January 2022
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be...
Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from...
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper...
Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least...
Last year's most significant TV transaction by far occurred in March, when the NFL completed eye-popping new rights deals for...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
After going virtual last year, the largest technology trade show in North America is making an in-person comeback. The 2022...
At this point in the cannabis timeline, it's simpler to count the number of U.S. states that haven't legalized the...
Three days into the new year, we already have our first brand mea culpa of 2022. Pabst Brewing Company apologized...