Historically, many industries and verticals have tended to overrepresent white men. Finance is one of them. Voya Financial, an investment company that helps its clients prep for retirement, is trying to bridge that gap by making the messaging in its ads more inclusive. On January 13, Voya launched two new commercials, both in thirty-second and… Continue reading »
The post How Messaging Grounds Voya Financial’s DEI Strategy appeared first on AdExchanger.
More Stories
Scope Media rebrands as Scope Communications
Stuff Group wins global award
How to Update Your Consumer Archetypes for Gender Inclusivity