Top executives are claiming their territory in the creator economy by trading in positions at brands and traditional agencies for influencer marketing companies. Grey Group’s Alex Morrison joined Pearpop last month and Whalar just poached three top C-suite members from Hasbro, Snapchat and Spotify. Influential is now the latest in the game to snag new…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected