Top executives are claiming their territory in the creator economy by trading in positions at brands and traditional agencies for influencer marketing companies. Grey Group’s Alex Morrison joined Pearpop last month and Whalar just poached three top C-suite members from Hasbro, Snapchat and Spotify. Influential is now the latest in the game to snag new…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows