Mag advertising ‘now easier and more effective’

AUCKLAND, Today: The Magazine Collective launches today with six publishers working together to offer advertising solutions into 12 of the most recognisable magazine brands in New Zealand, including Woman’s Day, North & South, Metro, Dish, Here, and NZ Geographic.

Are Media GM (and founding member of The Magazine Collective), Stuart Dick, says The Magazine Collective will offer joint responses to client advertising briefs across these titles to simplify the process for both agency and direct clients.

“The service will also make it easier to access the 2.7 million highly engaged and desirable readers of these much-loved brands, with the convenience of one point of contact from briefing through to implementation and reporting.

“The Magazine Collective will also offer access to the vast digital audiences of the brands creating unique opportunities for cross platform advertising solutions and content marketing. 

“The service will also make it easier to access the 2.7 million highly engaged and desirable readers of these much-loved brands.”

“The website [scroll down for the link] is live and hosts audience profiles, deadlines, and advertising specifications for each title in an easy to navigate format. Additional functionality will be added this year allowing clients to build and plan their own campaigns through a portal on the site.

“The site will also host case studies and the latest research from a proprietary panel of 10,000 New Zealander’s who are also available to respond to client surveys or product testing.

“It is an exciting time for magazines, the strength of the channel is illustrated by the number of successful launches and relaunches over the past 18 months and the strong copy sales data we are seeing.

“The Magazine Collective will make it easier for clients to access the highly engaged audiences that these titles deliver.”

• For more information or to discuss working with The Magazine Collective contact hello@magazinecollective.co.nz.
• magazinecollective.co.nz