PepsiCo is going into the 2022 Super Bowl with a strategy of mashing up quite a few household names–and not just Pepsi halftime show performers Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Dr. Dre. Building on a tactic that was rare until recent years, the beverage and snack giant will be packing multiple…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024