May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trend of Bundling Multiple Brands in One Ad Comes to the Super Bowl

PepsiCo is going into the 2022 Super Bowl with a strategy of mashing up quite a few household names–and not just Pepsi halftime show performers Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Dr. Dre. Building on a tactic that was rare until recent years, the beverage and snack giant will be packing multiple…
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