May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sally Hansen Gets Into Virtual Try-On Tech for Nail Polish

Sally Hansen is rolling out a new way for shoppers to pick the perfect color of nail polish. The cosmetics brand teamed with augmented reality (AR) startup Perfect Corp to release a new tool that superimposes a chosen nail color on a moving image of a consumer’s hand. The tool can be used for both…
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