“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Advertisers always pay millions to promote themselves during the Super Bowl – but this year’s big game is particularly competitive. Roughly 40% of brands buying airtime during the Super Bowl this year are first-timers, and some advertisers had to… Continue reading »
The post The Super Bowl Drives Brand Awareness For Online Car Retailer Vroom appeared first on AdExchanger.
More Stories
The ultimate Songs of the Summer list for NZ TikTok
Revolt Taps Freya Williams As Chief Strategy Officer for North America
KFC’s fish and chips brings Kiwis to the beach