Shoe brand Skechers has relied on comfort as an important feature to sell in advertising its shoes through the years, and that quest for comfort continues on in a Super Bowl 56 campaign starring musician, actor and activist Willie Nelson. The global campaign features two 30-second spots that were filmed at his Luck Ranch near…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup