November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

HBO Brings the NBA to Super Bowl 56 with LA Lakers TV Series Spot

It’s official: the Los Angeles Lakers are in the Super Bowl. HBO partnered with creative agency Motive for a 30-second Super Bowl ad touting Winning Time: The Rise of the Lakers Dynasty, its upcoming series about the 1980s Lakers. HBO released the full trailer for the series, premiering March 6, today. The Super Bowl spot…
Adweek Feed