May 15, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

HBO Brings the NBA to Super Bowl 56 with LA Lakers TV Series Spot

It’s official: the Los Angeles Lakers are in the Super Bowl. HBO partnered with creative agency Motive for a 30-second Super Bowl ad touting Winning Time: The Rise of the Lakers Dynasty, its upcoming series about the 1980s Lakers. HBO released the full trailer for the series, premiering March 6, today. The Super Bowl spot…
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